Nostalgia has a way of sneaking up on us. Maybe it’s a whiff of a familiar perfume, an old song that takes you back to high school, or scrolling through photos from a time that feels both distant and comforting. While it’s often seen as simply sentimental, science is showing us that nostalgia has real power. It’s not just a walk down memory lane; it’s a way to heal, reconnect, and find hope when life feels uncertain.

At Pretty Skin Bitch, we recently had the pleasure of connecting with Kitty and Coco, the sisters behind Endora, at a Swift Fit event. Their app takes the beauty of nostalgia and turns it into an interactive experience. Instead of passively reminiscing, Endora lets you upload your favorite photos and turns them into games designed to bring back memories in a fun, intentional way. It’s a creative spin on nostalgia that aligns perfectly with our philosophy—looking back to find strength, joy, and connection.

The Science Behind Nostalgia

Nostalgia isn’t just a fleeting feeling; it’s deeply rooted in our brain’s chemistry. Studies have shown that engaging in nostalgic activities can boost mood, lower stress, and even improve our ability to cope with challenges. Researchers found that reflecting on happy memories helps us feel more connected, less lonely, and more optimistic about the future.

When we revisit moments of joy, we activate areas of the brain tied to reward and relaxation, creating a ripple effect that calms the nervous system. Nostalgia is like a bridge, it connects our past selves to our present, reminding us of our resilience and the good we’ve experienced, even in tough times.

Endora: Nostalgia Reimagined

For many Millennials and Gen Xers, apps like Facebook Memories have been a staple for revisiting the past. Seeing a photo from five or ten years ago can trigger feelings of gratitude or even a bittersweet longing for simpler times. But Endora takes this concept a step further.

The app, created by Kitty and Coco, turns your personal memories into interactive games. By uploading your favorite photos, you can engage with your past in a way that feels fresh and exciting. It’s nostalgia, but with purpose. A way to reflect and reconnect while sparking a little joy along the way. After chatting with the sisters, I couldn’t be more excited to align with their vision. It’s a reminder of how innovative tools can deepen our connection to the moments that shaped us.

How Nostalgia Heals

Nostalgia can be grounding when the present feels chaotic. It reminds us of times when we felt safe, loved, or full of possibility. Beyond just feeling good, reflecting on the past can have profound mental health benefits. It helps us process who we were, who we are, and who we want to be. Nostalgia doesn’t trap us in the past; it gives us a chance to celebrate it while moving forward with a greater sense of self.

Revisiting comforting memories can also strengthen our relationships. Sharing a nostalgic moment with a loved one—like an old photo or a song you both loved—fosters connection and deepens bonds. It’s a reminder of the shared history that holds us together.

Bringing Nostalgia Into Your Life

You don’t need an app (though Endora is a game-changer) to invite nostalgia into your routine. Revisit old photo albums, not just to scroll, but to pause and reflect on the emotions tied to those images. Listen to the music that defined your teenage years and let it take you back to that carefree feeling. Dive into old hobbies you’ve set aside—painting, journaling, even something as simple as roller skating. These little acts can reawaken a sense of joy and connection to yourself.

Even scents can be powerful. Lighting a candle with a familiar fragrance or wearing a perfume that reminds you of a cherished time can instantly shift your mood and bring a sense of calm.

The Ripple Effect of Looking Back

When we take time to reflect on happy moments, we’re not just lifting our own spirits—we’re changing the energy we bring into the world. Nostalgia helps us approach the present with a softer heart and a clearer mind, making it easier to show up for others. It’s a reminder that our past isn’t just something to leave behind—it’s a resource for growth, comfort, and connection.

As we move forward, let’s take what nostalgia has to offer. It’s not about living in the past but using it to remind ourselves of our strength, joy, and the good things we carry with us. Whether it’s through Endora, a favorite playlist, or flipping through an old photo album, let’s make space for nostalgia. It’s one of the simplest, yet most powerful tools for grounding ourselves and finding hope for the future