What’s with ‘Bitch’ in PSB?

The use of the word "bitch" in our female empowerment campaign is a deliberate choice aimed at reclaiming power and challenging societal norms.

We see it as a symbol of unapologetic authenticity and a stance against the traditional labels and expectations imposed on women.

By embracing the term "bitch," we're advocating for self-expression, confidence, and defiance against beauty standards that seek to confine and limit women.

It's about owning our individuality, celebrating our strength, and rejecting the notion that being assertive or outspoken should be seen as negative.

In essence, it's a powerful declaration of self-empowerment and liberation from oppressive beauty norms.

PRETTY SKIN BITCH