At Pretty Skin Bitch, the heart of our mission pulsates with a simple yet profound principle: embrace and celebrate individuality in all its forms. This vision, crafted and nurtured by Jessica, our founder, reaches beyond mere beauty standards to touch the core of personal identity and self-expression.

Creating environments where open and honest communication is valued can make a significant difference. Encouraging the sharing of personal experiences in support groups or through buddy systems can help reduce feelings of isolation associated with being judged. Community support is crucial in reinforcing that we are not alone in our experiences.

Understanding ourselves is crucial not just for personal satisfaction but also for our interactions with the world. Self-discovery involves exploring our deepest beliefs, values, and passions. It allows us to align our actions with our true selves, leading to more meaningful and satisfying life experiences. This exploration is an ongoing process, as each stage of life may bring new insights and challenges.

In her seminal work, "Women Who Run With the Wolves," Estés extols the virtues of embracing creativity and intuition as essential aspects of the feminine psyche. She reminds us that our scars, stories, and deep passions are not weaknesses to be hidden but gateways to our true essence. As Estés beautifully articulates, "The doors to the world of the wild Self are few but precious."

Comparison culture, often described as the habitual tendency to compare oneself to others, has become pervasive in today's society, fueled by social media and societal pressures. As Theodore Roosevelt famously said, "Comparison is the thief of joy," highlighting the detrimental impact that constant comparison can have on our mental well-being. At Pretty Skin Bitch, we understand the psychology behind comparison culture and its profound effects on self-esteem and happiness.

At Pretty Skin Bitch, we're all about expanding our unique beauty journey, even when it comes to those so-called "imperfections." Instead of seeing them as flaws, let's celebrate them as our own personal zebra stripes!

An excerpt from Pretty Skin Bitch, “beauty from within”.

OUR COMMUNITY IS GROWING WITH INTENTION, THROUGH THE ART OF CONVERSATION AND CONNECTION. IF IT STAYS A SMALL COMMUNITY, THAT IS OKAY, BUT IF WE CAN GROW THE 'MUSCLE' OF BEING AN 'ILLUMINATOR,' WE BELIEVE THIS CAN HAVE A RIPPLE EFFECT THROUGHOUT THE COMMUNITIES OUTSIDE OF OUR OWN.

The messaging towards women is saturated with unrealistic beauty ideals and societal pressures. Pretty Skin Bitch stands as a beacon of change, advocating for holistic activism against beauty norms. Our mission transcends skincare; it's about empowering individuals to embrace their unique beauty, inside and out.

Central to PSB is a powerful 'why'—a driving force that fuels our mission and inspires everything we do. Our 'why' is rooted in the belief that beauty transcends societal norms; it's about embracing our individuality, quirks, and imperfections with pride. It's about celebrating every freckle, scar, and stretch mark as a testament to our journey and resilience.