Loneliness among women is rising. Even in lives filled with social interaction, the depth is often missing. It's not uncommon to have dozens of online friendships but feel unsure who to call when your heart is heavy. Or to be surrounded by people in real life and still feel like you're performing.

There’s a quiet moment that many women have experienced—walking into a room and feeling another woman’s eyes sweep over you. The unspoken glance, the look that sizes you up from head to toe. It's an ancient ritual of social hierarchy, a silent assessment of appearance, presence, and status. And while it might be subtle, it can leave an imprint.

But here’s the truth: those glances do not define you. They are not a measure of your worth, beauty, or value. More often than not, they are a mirror reflecting someone else’s internal dialogue, their own insecurities, comparisons, or conditioned beliefs about what it means to be enough.

Every time we choose not to engage in gossip, we shift the collective energy. We create spaces where people feel safe, where trust can grow, where sisterhood is strong. We step into our own power, not by dimming someone else’s light, but by shining our own.

If words are spells, let’s make sure we are casting the right ones. May our voices build, may our speech bless, and may our words be tools for something greater than tearing others down.

There is a beautiful dynamic that exists in sisterhoods when they are built on trust and harmony. Whether in friendship or community, these connections do not demand, do not control, do not manipulate. Instead, they support, strengthen, and uplift.

But in a time when so many walk their paths alone, how do we cultivate these deep female friendships? How do we shift from surface level connections to bonds rooted in true support? Sisterhoods that flourish are not built overnight; they are tended, nurtured, and strengthened through presence, understanding, and deep listening.

Why Buying from the Maker is a Radical Act

Amazon, we see you. The warehouses full of plastic heavy, mass produced, soulless goods. The endless packaging. The carbon footprint of a product shipped across the world just to sit in a landfill when it inevitably breaks or goes out of trend. Every Prime order feeds a system that treats workers as disposable, creativity as secondary, and the planet as an afterthought.

Femme Fest is the antidote. It’s real people making real things, selling directly to you. When you buy from a maker, you’re investing in their craft, their livelihood, their story. You’re skipping the plastic, skipping the exploitative supply chains, skipping the landfill bound junk. Your purchase isn’t just a transaction, it’s a vote for something better.

To focus on community means to embrace everyone with love and grace. Not just those who align with us, but those who challenge us. Our boundaries keep us safe, but our energy determines the world we contribute to. The invitation is this: Can we hold firm in our truth while choosing words and actions that uplift rather than tear down? Can we be both strong and soft, unwavering yet open? Can we meet division with understanding rather than feeding its fire?

At the heart of the Women’s March is the deeply personal “why” that drives each of us to stand up, show up, and speak out. Taking time to reconnect with your motivations is a grounding exercise, one that transforms your participation from a fleeting moment to a meaningful act of purpose.

As women, our lives often feel defined by boundaries we didn’t draw. From the moment we step into the world, external forces attempt to tame us. Society debates our rights as if our autonomy is up for negotiation. Our emotions, especially during the sacred rhythm of our menstrual cycles, are dismissed as irrational, used as an excuse to diminish our voices. We are told to shrink when we should rise, to conform when we should explore. But within every woman lies an untamed potential, a fierce, wild, limitless power waiting to be reclaimed.

Each of us has unique ways of feeling appreciated, and knowing what resonates with your friends can help you build stronger, more intentional connections. Let’s explore these love languages and explore how they show up in friendships.

Hyper-capitalism tells us that gifts equal purchases, but let’s flip that script. Giving is about connection, care, and intention, not how much you spend. When you give from your heart, it resonates in ways that no store bought item can.

When someone opens their heart to you, sharing their struggles, dreams, or vulnerabilities, they are placing a deep trust in your hands. This is not just a casual exchange of words, it’s a gift of connection and faith in your ability to hold space for them. Yet too often, people fall into the habit of sharing these personal moments with others, whether to fill silence, seek advice, or bond through shared stories. Even if the intentions are good, gossip can break the trust that is so vital in relationships.

Love isn’t just a fleeting emotion; it’s an energy we can tap into as a community. When we feel alone, that love exists. When we feel unseen, that love is waiting. It doesn’t have to come from a single person, it lives in the shared stories, the kind smiles from strangers, and the moments we feel understood without speaking a word.

As we reflect on National Indigenous Peoples Day and throughout the year, it is important to think about how we, as individuals and communities, can support Native American tribes and honor the heritage that has shaped the land we now call home. Indigenous peoples have long had a deep connection to the land, their cultures, and traditions, and continue to contribute to society today. Yet, much of this history has been overlooked or diminished in mainstream narratives.

Jealousy, backstabbing, competing for attention, and struggles for popularity, many women experience these “sister wounds” early in life. They leave imprints, shaping how we view and interact with other women. These wounds teach mistrust, and in some cases, this mistrust is passed down through generations. When a boyfriend cheats, for instance, the blame often falls on “the other woman” instead of the partner who broke trust. Mothers sometimes unknowingly reinforce these narratives, warning their daughters to be wary of other girls.

At Pretty Skin Bitch, we recently had the pleasure of connecting with Kitty and Coco, the sisters behind Endora, at a Swift Fit event. Their app takes the beauty of nostalgia and turns it into an interactive experience. Instead of passively reminiscing, Endora lets you upload your favorite photos and turns them into games designed to bring back memories in a fun, intentional way. It’s a creative spin on nostalgia that aligns perfectly with our philosophy—looking back to find strength, joy, and connection.

The image of Medusa—serpents for hair, a gaze that turns people to stone—has haunted mythology for centuries. Traditionally cast as a villain, a monster to be defeated, Medusa’s story has been told and retold as a cautionary tale. But in recent years, her narrative has been reclaimed, offering a feminist perspective that highlights not her monstrosity, but her pain, resilience, and ultimate power.

Many women are feeling a deep sense of uncertainty these days, and it’s justified. There’s so much pressure—externally and internally—to meet impossible standards, to be everything and do everything. There’s also an incredible shift in our lens happening: a movement where women are choosing to come together instead of competing. The age of comparing and silently judging each other needs to end. We’re stepping into a new kind of sisterhood, one that values true connection over rivalry.

As women, we have the power to influence our communities through our actions and our energy. By leading with love and grace, we can set an example that transcends political divides. Whether it’s through simple acts of kindness, supporting other women, or being gentle with ourselves and those around us, we can foster a sense of unity that creates a ripple effect.

Cynicism may feel like a shield, but it often holds us back from the connections and experiences that can help us grow. Releasing cynicism doesn’t mean we have to be naive or overly trusting. It simply means approaching others with an open heart and mind, willing to see beyond appearances and assumptions.

We talk a lot about self-care, but sometimes we forget that self-care isn’t just about solo activities like skincare or meditation. Making time for your friendships is just as important. When you hang out with your girls, you’re doing something that benefits your mental, emotional, and physical well-being. And honestly, is there anything better than catching up with a friend who gets you?